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Author: Ethan Clift

Allison and I have spent the last year kicking around different ways to create what we want to see in the world. We knew we wanted to create a sustainable company that was providing a valuable tool to our customers. Building something that people use is the gas we need to going. Our mission as a couple has always been to help others see in...

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(edited: 2/10/21) We have been working hard on getting the hardware just right. Not, "good enough," but flipping magical. And somewhere along the way, we realized that what musicians were really craving was a tool for instant collaboration--just think if Dropbox + Soundcloud had a love child. I mean, spending 20 mins on just figuring out how to share files and comment on them...

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When it comes to song composition, there's good news and there's bad news. Bad news first. To be straight with you, writing songs is hard. The creative process is messy, and some days you don't feel like you can get in the flow. Other days you're just antsy and distractable and would rather browse the phone book-sized Sweetwater catalogue in search of a Hail Mary...

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Hey there! I'm Ethan. I'm one of the two founders of Tonic Audio Labs. It's exciting to be working with musicians again! There are few endeavors in life that are more creative, soulful, and require as much effort to sustain as writing music. It's a worthy endeavor, and I hope to use my experience in branding, sales, and product to create delicious tools for songwriters...

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