About Us
At Tonic Audio Labs, we’re firm believers in well-designed, ethical,
user-centered products that help bring more beauty and art into the world
28 Years Combined Expertise
Put another way, we’ve been at this sort of thing for quite a few years now–working on startups for almost our entire careers, and hardware design and user experience just slightly less than that.
At Tonic Audio Labs we’re a pair of passionate, slightly obsessive humans who refuse to cave into crude concepts like planned obsolescence and treating customers and their data as products. Tonic Audio Labs is an employee-owned, locally-focused company. All of our products are designed right here in Reno, Nevada, and manufactured and assembled in the USA.
CEO
Ethan Clift
- Vocalist, lyricist and quilter
- Ivy League graduate from Columbia University
- Award-winning entrepreneur and visionary
- Previous company acquired
CTO
Allison Clift-Jennings
- Guitar player with a love for 90’s Triphop
- Embedded Computing Design magazine 2018 Top Embedded Innovator award
- Prior successful crowdfunding campaign
- 2x Techstars Alumna
Front-end Developer
Ben Jennings
- Fiddler (Loves 1930’s Georgia fiddling)
- Participated in Reno NASA Space Apps Challenge 2015
- Learned HTML/CSS at 12
- Taught Surveillance Self-Defense class at 14
UX Designer
Ava Zelkowitz
- Vocalist and banjo baby
- New College of Florida and Golden Dome School Alumna
- Visual artist and social scientist
- Currently under the mentorship of UX Consultant David Travis